Decisions powered by
data only XTEN-AV
can deliver
See how your products are actually specified, configured, and quoted across real AV projects—inside the XTEN-AV platform. Built on live platform activity, Insight-X gives AV manufacturers direct visibility into real-world product usage, pricing alignment, and selection behavior—exactly where AV decisions are made.
30,000+
Registered AV Professionals
$3B+
BOM Line Items Created
130+
Countries trust platform
Why Insight-X Exists
Most product decisions are still based on assumptions. Manufacturers often rely on distributor feedback, limited sell-through data, or anecdotal insights to understand market performance. What’s missing is visibility into what actually happens inside AV designs. Insight-X closes that gap.
Traditional Approach
- ✕ Assumptions
- ✕ Inferred demand
- ✕ Static reports
- ✕ Distributor feedback
- ✕ Limited sell-through data
- ✕ Anecdotal insights
The Insight-X Advantage
- ✓ Real usage
- ✓ Actual specifications
- ✓ Live platform activity
- ✓ Direct visibility into designs
- ✓ Real-world pricing alignment
- ✓ Live selection behavior
Platform Capabilities
Designed to support confident, data-informed decisions
See How Your Products Are Actually Used
Product Performance Tracking
Insight-X provides direct visibility into how products are specified and quoted by integrators across real AV projects.
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Which products are included in estimates
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How often products are specified and quoted
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How selection patterns change over time
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Which products are commonly used together
Which products are included in estimates
→ Outcome: Clear demand signals without guesswork. All insights reflect total activity across the platform.
Maintain Pricing Accuracy Without Disrupting Workflows
Dealer Pricing Integration
Insight-X supports dealer pricing integration aligned with manufacturer-defined authorization levels.
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Controlled pricing structures
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Accurate quoting for authorized integrators
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Consistent pricing visibility across projects
→ All while maintaining existing workflows and authorization rules.
Reach Integrators at the Moment of Specification
Targeted In-Platform Marketing
Insight-X enables product visibility directly inside the XTEN-AV design workflow— supporting discovery without disrupting how integrators work. Visibility appears at relevant moments during product selection.
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In-platform banner placements within key workflow areas (such as BOM page)
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Sponsored placement in product search aligned to category and system context
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Dedicated brand pages showcasing product ranges and new releases
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Push notifications via the XTEN-AV mobile app highlighting updates and launches
→ Value: Visibility when product selection happens—not after.
Extend Brand Awareness Beyond Daily Design Work
Extended Brand Promotion Outside the Platform
In addition to in-platform visibility, Insight-X offers targeted brand exposure beyond day-to-day workflows.
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Dedicated or focused placements within XTEN-AV email communications
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Participation in product-focused or educational webinars
→ Value: These touchpoints reinforce awareness, support launches, and complement in- platform visibility.
Understand Your Position—Within Real Project Context
Market Position & Product Development Insights
Insight-X provides visibility into how products are positioned relative to others within the same category using real platform activity.
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Compare specification patterns at both category and model level
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Understand how products are selected alongside other solutions
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Identify trends in configuration, co-usage, and modification behavior
→ Value: Product and pricing decisions grounded in real-world feedback.
Keep Insights Flowing—Without Manual Effort
Ongoing Reporting & Insight Delivery
Insight-X includes optional reporting to help manufacturers track activity and engagement over time.
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Product Usage Reporting: Products added to BOM, Weekly/monthly/yearly usage trends, Activity
breakdowns
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Campaign Performance Reporting: Total ad impressions, Ad click activity
→ Value: These reports provide ongoing visibility using platform-native metrics.
Port Configuration Insights
Design products based on how they’re actually used (Launching Soon)
Insight-X reveals how AV products are configured in real projects—showing which ports are used, how they’re connected, and where workarounds are required.
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See real port usage across models, categories, and regions
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Identify common connection patterns and system architectures
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Spot gaps where adapters or external devices are frequently used
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Inform future product design with aggregated, anonymized usage data
→ Value: These insights help manufacturers prioritize the right interfaces, simplify SKUs, and design future-ready products—with confidence backed by real-world data.
See How Your Products Are Actually Used
Clear demand signals without guesswork. Track specifications, quotes, and selection patterns over time.
Distribution of Product Categories
Top Co-Specified Products
Regional Demand
North America
+12.5% YoY GrowthTop Models Added
| Model Name | Category | Quantity Added | Est. Value |
|---|---|---|---|
| X-Series 4K Display | Displays | 1240 | $1.2M |
| Pro Audio Amp V2 | Audio | 850 | $680K |
| Control Touch 10 | Control | 620 | $450K |
| HDMI 2.1 Cable 50ft | Cables | 3500 | $120K |
| Ceiling Mount Pro | Accessories | 1100 | $180K |
Insight-X Plans & Access Levels
Flexible access options based on how much visibility, insight, and engagement your team needs—designed to scale as your goals evolve.
Participation
Foundational product presence and data accuracy.
Participation establishes your brand and products inside the XTEN-AV platform with accurate, manufacturer-managed data.
Includes
- Product catalog upload
- Ongoing data management and catalog updates
- XTEN-AV microsite listing
Does not include
- Product usage analytics
- Benchmarking or market insights
- Reporting
- Marketing and promotional tools
Pro
Insight into real product usage and market behavior.
Pro adds visibility into how your products are actually specified and used across real AV projects.
Includes
- Everything in Participation
- Product performance tracking
- Category- and model-level comparisons
- Market position insights
- Multi-tier dealer pricing integration
Does not include
- Automated reporting
- Dedicated brand page
Platinum
Advanced insight, reporting, and brand presence.
Platinum delivers the highest level of visibility, reporting, and strategic presence within the platform.
Includes
- Everything in Pro
- Automated product usage reporting
- Campaign performance reporting
- Dedicated brand page within XTEN-AV
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Marketing & Visibility Add-Ons (Available with Pro and Platinum)
Optional tools to increase product discovery and brand exposure during real AV design workflows. Add-ons can be selected individually or bundled based on campaign goals.
In-platform banner placements
Sponsored product search placement
Push notifications via the XTEN-AV mobile app
Email campaign placements
Product-focused or educational webinar participation
Say Hello
Ready to see what you’re missing?
Join the leading AV manufacturers who already use real platform data to shape product strategy.