What is After Sales Service? – Examples, Types, and Best Practices for AV Business

The Impact of Exceptional After Sales Service on Customer Loyalty!

After Sales Service

Providing after sales service is extremely important in today’s business environment as it greatly influences customer satisfaction and brand loyalty. Unfortunately, its significance is often underestimated. It is crucial for businesses to invest in practices. Research shows that 73% of consumers consider the customer experience as a factor in their purchasing decisions. Moreover, even a small increase of 5% in customer retention can lead to profit boosts ranging from 25% to 95%. 

Therefore, by focusing on implementing practices in after sales service businesses can effectively satisfy customers. Convert them into enthusiastic advocates, which ultimately drives sustainable growth. By enhancing their after sales efforts businesses can establish long-lasting connections with customers while also achieving growth.

What Is After Sales Service?

After sales service is like the help you get after buying something. It’s when the company makes sure you’re happy with your purchase. They fix any problems and show you how to use it well.

Imagine getting a new AV conference room setup in your office. What if you’re unable to figure out how to make it work? Scary right? Here’s where after sales service enters. The AV system integrator is responsible for ensuring you understand how the whole system works and how you can make any changes if needed. 

Have you ever wondered who to call if your AV setup has a problem after installation? That’s what after sales service is for! They want to make sure you’re satisfied with the service and are there for you even after the installation is complete.

So, it’s like a friend who helps you even after you’ve made a purchase. Remember, companies care about your satisfaction, not just when you’re buying, but also after!

9 Types of After Sales Service

These post-purchase services collectively contribute to customer satisfaction, loyalty, and the overall reputation of a company. They play a role in establishing lasting relationships with customers. Can significantly impact a company’s success in the market.

Delivery and Installation

This service ensures that the product you purchase is safely delivered and installed correctly at your location making it easier for you and ensuring a start to using the product.


A warranty provides assurance that the product will function as promised for a duration giving you peace of mind knowing that any unexpected issues will be taken care of by the company.

Instruction and Training

By providing instructions and training materials brands help you understand how to use the product promoting your satisfaction while reducing the chances of misuse or mishandling.


Support services involve offering assistance or guidance whenever you encounter problems or have questions about the product. You can reach out to the company through channels such as phone, email, chat, or even in-person support.

Returns and Exchanges

Return policy allows you to return a dissatisfactory or defective product. Companies ensure exchanges so that you can receive a replacement promptly contributing to your loyalty and satisfaction as a valued customer.


Brands show appreciation for your patronage by offering discounts on purchases or additional products. This is their way of encouraging customer loyalty and fostering repeat business.


Through rewards programs, companies reward your loyalty with points, discounts, or exclusive access to promotions. These programs create incentives for you to continue purchasing from those brands.

Referral Incentives

Encouraging customers to recommend the business to others through incentives like discounts or freebies can help grow the customer base and strengthen brand advocacy.

Automated Support Resources

Automation tools such as chatbots, FAQs and self help resources provide solutions to questions. They offer convenience to customers. Effectively handle a number of inquiries.

Why Is After Sales Service Important?

Have you ever thought about why after sales service is important not just from your perspective but also from the company’s point of view? Here are a few reasons why brands love offering you after sales services:

  1. Customer Satisfaction: The most important factor is customer satisfaction. If the customer is satisfied with the product/service chances are they’ll consider the brand again and it also gives brands a positive image. 
  2. Problem Resolution: Don’t you feel frustrated when you buy a product and it has defects? To nullify this feeling of frustration brands come up with problem resolution where they either repair or replace. 
  3. Customer Loyalty: According to surveys when you are satisfied with the services there are 75% more chances that you go back to the brand and even recommend it to your friends and family. 
  4. Product Knowledge: This happens mostly in tech products where the customer isn’t  aware of how to operate it and here comes the role of after sales service where an expert would guide you on the features and how to optimally use it for your benefits. 
  5. Feedback and Improvement: Companies get the benefit of genuine feedback which they smartly use to improve the experience of customers. This could be the in-store experience or the experience with the product/service they’ve opted for. 
  6. Brand Reputation: We can agree that brand reputation is something all brands work towards and after sales services are a significant part of the strategy. This helps the companies create a positive image in front of clients making a stronger market presence. 
  7. Legal Compliance: Another very important factor is adherence to laws and regulations. By keeping the client’s happy brands reduce their risk of getting into any legal trouble. However, they can’t please everyone, so the risk is just minimized and not completely removed.

5 After Sales Service Best Practices

There are a lot of strategies people follow when it comes to after sales services but here, we bring you the top 5 practices are used and taken by brands:

Take an Approach

When it comes to providing after sales service it means being proactive in anticipating customer needs and resolving any issues before they even crop up. This kind of approach can effectively prevent dissatisfaction. Showcase a company’s dedication to delivering service. Ultimately it fosters trust and loyalty among customers.

Show Empathy

Empathy plays a role in purchase assistance. When you genuinely comprehend and recognize the emotions and worries of customers it enables you to establish a connection. This demonstrates your concern for their experience ultimately fostering trust and showcasing the company’s commitment to ensuring customer satisfaction.

Go Above & Beyond

A company has a great chance to leave a lasting impression on customers when it goes above and beyond by offering advantages, discounts, or customized solutions. The truth is that it never pays to be generous when you lose money, instead, focus on developing relationships with clients who will decide to stick by you for as long as you meet their needs. 

Welcome Feedback

It is very important for every company that is willing to thrive in a market to genuine feedback. This is a great way to understand how their products/services are taken by the customers. The feedback can be taken through various modes like surveys, and social media platforms and the best one is direct communication. This helps the brands to gain a kind of trust from customers that their feedback is being heard and worked upon.

Utilize Automation Tools

Utilize automation tools, like chatbots, email responders, or ticketing systems to streamline communication processes. Offer responses to inquiries. This helps boost efficiency by addressing concerns and freeing up resources for handling customer interactions. Ultimately it enhances the purchase experience for your customers.

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Understanding After Sales Service Support

After sales support refers to the assistance provided by a company to its customers after they have made a purchase ensuring that they continue to have an experience with the product or service. This support includes activities such as maintenance, technical guidance, and advice on how to use the purchased item.

To illustrate if a customer faces any issues with their laptop, after sales assistance can offer troubleshooting tips, provide replacement parts or even arrange for a technician to fix the problem.

This kind of support helps establish trust between the customer and the business by demonstrating the company’s commitment to ensuring long-term satisfaction with their purchase. Essentially after sales service aims to extend care and aid to customers beyond the transaction.

Examples of Good After Sales Service

Case studies are the greatest method to learn anything, thus we have some examples below that will give you a quick overview of effective after sales services and their results:

Example 1: Online Retailer

Scenario: Let’s say that you order a piece of clothing online from a small business and it has a very minor defect. 

After Sales Service: A good after-sale service for this situation would be that the online retailer promptly responds to your complaints and makes a very smooth exchange/return process. They can also provide you with discount coupons for the next purchase that will also increase your chances of purchasing again and also help the brand to build a good relationship with you. 

Outcome: Now ask yourself would you be satisfied with the brand even though the product you received had a defect. No right, you’ll be happy with the services of the brand and maybe further recommend it to your friends or family.

Example 2: Automobile Manufacturer

Scenario: You buy a brand-new car. After a couple of months, an unexpected mechanical problem came up.

After Sales Service: The car company organizes for the car to be towed to the service center and offers a replacement car for you. The repair is done quickly. While you are also regularly updated about the progress.

Outcome: Won’t you appreciate the efficient service? feel valued? And most probably will continue to be a customer considering this brand for their future car purchases.

Example 3: Electronics Store

Scenario: You purchase a laptop. Encounter some challenges while trying to install software applications.

After Sales Service: To support you the electronics store provides a workshop, in store that focuses on software installation and usage. The knowledgeable staff members assist you by guiding you through each step of the process.

Outcome: Here as a customer, you leave the store with a sense of confidence in their ability to effectively use their laptop. They express gratitude for the assistance and may plan to return to the store for any future electronics requirements.

Frequently Asked Questions (FAQ's)

After sales services are the support and assistance that a company provides to its customers after the purchase has been made. This helps the company gain trust and also the benefit of word-of-mouth as the customers would then share their experience with their friends and family.

Depending on the product or service, after sales assistance can encompass a range of services. These typically include helplines, for customer support troubleshooting for products, repair services, availability of replacement parts, and warranty assistance.

To get help, with after sales support you usually need to reach out to the company using their communication channels. This could mean getting in touch with customer service over the phone through email or chat. Alternatively, you might visit a service center. Make use of online resources, like FAQs, forums or knowledge bases provided by the company.

When assessing the after sales service of a company it is important to take into account aspects. These include the presence of a warranty or guarantee how quickly they respond to support inquiries, the convenience of service centers or technicians, the proficiency of repairs performed and customer opinions and feedback regarding the company’s, after sales assistance.


Having effective, after-sales service plays a role in the world of commerce as it has an impact on customer satisfaction and influences all aspects of a business. Companies that prioritize after sales service resolve issues and create lasting impressions. 

By adopting these approaches companies offer a service while building strong relationships. By implementing these strategies businesses can transform their after sales methods. Establish benchmarks for customer satisfaction, within their industry. By emphasizing these practices companies can enhance the customer experience, foster loyalty, and unlock untapped revenue streams.

Sahil Dhingra
Sahil Dhingra
A software developer, business analyst & people’s manager, Sahil Dhingra has over 10 years of experience working for tech giants such as Apple, HP, and Cisco. With his deep understanding of the Software Development Life Cycle, Sahil strives to expand the horizon for SaaS-based products for AV professionals while also implementing the latest technologies such as AI, ML, VR, and Blockchain.

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